1) I keep hearing about SEO. But what does SEO mean?
SEO stands for Search Engine Optimization. In literal translation, it means optimization (of a website) for search engines.
It is still one of those barbaric words imported from the English language. This concerns the optimization of websites. The goal is to improve their Google positioning in search engines. The optimization should be perfect to position the website as easily as possible.
The SEO referrer helps his client on the readability of his site. The latter must be easily searchable by search engine robots. It is possible that the site code is blocking these robots. A referencing audit makes it possible to list these blocking points which prevent robots from crawling the entire site.
The SEO SEO then chooses the right keywords . It establishes an efficient rubric. It also makes the various internal links of the site more meaningful. It optimizes important tags. He advises you on the content of the site and gives you the keys to have a good SEO optimization of the landing pages.
Of course, the scope of his advice depends on the allocated budget. It cannot do everything if the budget is low.
In practice, SEO alone is important. But optimization of the site alone has been insufficient for a long time. This no longer allows it to position it properly on competitive queries ( referencing its site sometimes requires checking the activity of your competition in terms of natural referencing ). The SEO must also do other actions. It must in particular bring authority to the site, by acquiring links ( NetLinking ).
In France, this appellation is used for two different things. The SEO speak both SEOs that actions of SEO .
2) Does Google’s piggy bank, AdWords, belong to SEO referencing?
No. It is not the same field of application.
AdWords encompasses SEA (Search Engine AdVertising). The SEA is advertising on search engines.
In a way, you may be wondering what belongs to SEA . Is AdWords advertising on YouTube one of them? Is this the case for the various affiliate sites via AdSense? In these examples, you leave the search results pages. Everyone therefore has their own acceptances.
In theory, AdWords is part of the SEA . This is not the entire SEA .
In Google, the ads displayed depend on the keywords you type.
In a site that displays Google ads, it’s different. The content of these pages dictates the ads that are displayed.
As for YouTube, it’s a bit nebulous. You may know, YouTube is owned by Google. The posting rules are a clever mixture. Sometimes advertising has nothing to do with video …
The SEA is part of AdWords that appears on Google. In theory, other types of advertising than AdWords should be displayed on Google. In practice, Google is not particularly a sharer …
On the other hand, AdWords does not belong to SEO at all . The SEO concerns only the section ” Optimization of the site.” The SEO is also called SEO “on-site”.
3) I’m lost… what does SEM mean in the end?
SEM stands for Search Engine Marketing. In literal French, this therefore means search engine marketing.
Many people confuse AdWords with SEM . These two things are very different. This acronym is seriously misunderstood.
The SEM is interested in the actions allowing to appear in the engines. These actions cover paid advertising, but also organic results.
Search engine results pages include different types of results. You will find the organic results of natural referencing there . You will also find paid referencing advertisements there such as AdWords for Google.
In conclusion, the SEM brings together natural referencing and paid referencing . It also includes other places such as Google images or Google MAP.
4) SEM = SEO + SEA? Or Search Engine Marketing (also known as Search Marketing) = Search Engine Optimization + Search Engine Advertising?
Almost… SEM = SEO + SEA + other elements.
Google Addresses, Google MAP and Google images are part of the SEM on Google SEO . All that is in the search pages is the SEM .
An element of SEM is not necessarily SEO or SEA . For example, Google addresses is not part of SEO or SEA . You report your activity to Google if it is localized. It’s free, at least in 2012. As it’s independent from the site, it’s not SEO . It is not paid advertising. It is therefore not SEA . This displays in the search result pages. So it really belongs to SEM .
You follow ? You can take it off, that’s understandable. These acronyms are the source of a number of misunderstandings and misunderstandings.
It is desirable that the French refrain from doing “Franglais”. Using English abbreviations without understanding them before sows chaos. People find it difficult to navigate.
It is better to clarify things to avoid misunderstandings. Talking about natural referencing by seo services company in delhi and paid referencing is easier!
5) I wonder. SEO and paid search, are they the opposite? Are they complementary or synergistic?
Natural referencing and paid referencing do not have the same objectives. They are used in different ways for different actions. They are not opposed. They are complementary. They can be synergistic.
6) SEO opposition & paid referencing
Natural referencing and paid referencing are not opposed. One is not better than the other. The choice depends on the objective set and the budget.
AdWords is much more expensive than SEO . But AdWords is very responsive. Most often this takes effect within a few hours. The SEO has a solid rise slower load. It takes several weeks to several months.
- the prices are not the same. The advantage for the price is natural referencing. To convince you, it is easy to request a SEO quote .
- the advantage is AdWords for speed.
In the end, natural referencing and paid referencing are not opposed. They each have their own purpose. Your SEO company should be able to offer you both together.
7) Complementarity paid referencing, SEM, SEO
These two levers are therefore of a different nature. This difference makes them complementary.
Ads have their own display area on the results pages. The same is true for organic results. The eyes are not in several places at the same time. It can be beneficial to be in each of the two areas (advertising + organic).
Your budget determines the distribution between these two levers. For small budgets, it is advisable to focus on natural referencing . For big budgets, a subtle mix of the two promotes your visibility.
8) SEO synergy of referencing & paid referencing
It all depends, in what sense you mean this word synergy.
Position yourself from a marketing point of view. Being visible on different display surfaces is synergistic.
On the other hand, the “advertising” / “improved positioning” synergy has not been demonstrated. Buying AdWords doesn’t push you up in natural results.
However, there is a reasonable doubt. Stopping an AdWords campaign sometimes has unintended consequences. For example, it can cause traffic from organic Google to crash.
There are several possible explanations for this phenomenon. Not on AdWords, people may be looking for you less.
Google claims that the two algorithms are independent. AdWords and natural results would have no relationship between them. But you’ve learned to beware of what Google says …
You have to know how to be content with little. See the benefits from a marketing perspective only. Do the right thing in SEO . Then do the right thing in AdWords. Act according to your budget and your emergencies.
9) Does SEO really stop at site optimization?
The SEO pure if he stops the optimization of the site? These days, SEO alone is not enough.
As mentioned above, SEO is part of natural referencing . To fully benefit from the benefits of SEO , other actions must be taken.
In particular, you have to do all the link building part. These links convey authority to your site. It then gains notoriety vis-à-vis Google.
You hired an SEO web copywriter to make your site relevant . You are finally understood by the search engines. But then your site is in the middle of thousands of other sites. These sites are just as relevant as yours. They are placed on the same keywords.
You want to appear in the first results. You even want to be the first on the list. Links add the final and essential touch to your positioning.
- the SEOallows you to be in the right lane.
- the links allow you to get closer to the head of the line.
Talk to your c onsultant SEO .
10) I find that everything is in motion on the web. Is SEO referencing changing too?
New levers are added regularly. For example, the levers that appeared in 2012 concern geolocation and local referencing now takes on a whole new dimension.
In addition, the business approach goes towards cleaner means. Google actively hunts for sites that “spam” its index (!).
The question of spam can arise for advertising. Google results pages include organic search results. However, should they contain advertising?
Some do not find it natural. They also consider it spam and that Google spamming as much as they do. So it’s a huge debate.
For now, Google is making its law. You must submit to it.
A battle between Google and the sites which abuse is therefore launched. Unfortunately, there is collateral damage. Some sites have unfairly lost their positioning. They had to take steps with Google to find their positions. However, these sites have never cheated, it is serious that this happens.
The SEOs need to be more cautious. The limit of what can be done is to be carefully monitored. This is good for SEOs tend White-Hat. They work manually and naturally. In principle, they have nothing to fear… and neither do their customers, apart from the (rare) errors of Google.